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Search anywhere, look anywhere, and you may notice that there are obviously well over a thousand beauty brands on the market currently. There is so many options, choosing the appropriate skin care items may be a little bit impossible. We are going to assist you to filter the list by employing a basic filter of what may be important in choosing skin care products. We may discard nearly all of the companies with checking that the products have been manufactured by a brand that is; independently owned, are toxin-free, and are cruelty-free. These are key values that we all share and we all support from a brand.

Independently owned brands are brands which have not taken any investment capital in exchange for a percentage of ownership of the company. These companies are commonly refered to as Indie brands. There are numerous Indie brands across the country that operate on a limited basis because of their small size. And there are various Indie brands that are forcing the movement and have scaled up into a nationwide presence. There are additionally one or two Indie brands that are pursuing the goal of being globally traded. One such brand in the Indie vertical is Russell Organics. They are succeeding across every beauty channel from mass beauty to prestige. Russell Organics is also internationally traded, with a publicly stated desire of becoming the first globally traded Indie brand. If selecting an Indie brand be cautious of non-disclosure of external investors. We have researched this, and nearly all of the larger so-called Indie brands has taken outside investors.

The following filter for choosing a good skin care brand is it being toxin free. What does this actually mean? There are many synthetic ingredients, botanical ingredients, waxes, and extracts used to make products. Several of these ingredients may be synthetic chemicals that have been proven to be harmful to humans and to the environment. Russell Organics is leading the Clean Beauty movement by never using toxic ingredients and by completely listing every ingredient in every product. Search for yourself. Look at products. Do you see ingredients listed as fragrance? Did you know that parfum can have in excess of 700 chemicals and you wouldn not ever know which ones? Talk about a scary situation. Have you ever enter into a room and smell a fragrance and immediately have itcy eyes and begin to sneeze? These are the harmful chemicals that may be also be hiding in your skin care products. A fantastic resource to research on ingredients is Environmental Working Group that has created a large database of ingredients and listed their toxicity.

The last filter is the company being cruelty-free. What does

vegan skin care -free really mean? There is frequent misinformation about the term. Let us start by clarifying that to be cruelty free, the brand is required to be a vegan product. That means no animal derived ingredients like dairy, honey, beeswax are never used in any product. That removes at least 80 percent of the brands on the market. The other issue for being cruelty-free is having never tested products on animals. Every one of the global mass skin care brands have tested on animals. This chasing of profits at the expense of killing animals is inexcusable and shouldn’t be supported by purchasing their products.

In closing, these simple key filters will help you to reduce down the list of choices to those brands that are worthy of your support. From there it should be a simple option of selecting the proper skincare product for your complexion.