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Arabian Perfume

Though considered a part of the Middle East, the Arabian Peninsula exudes a remarkable impact on the essential oil and scent market. The area includes 7 countries: Yemen, Oman, Qatar, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates (UAE), as well as the southern areas of Iraq and Jordan.

Aslan Gülçiçek, MG Gülçiçek International, was invited to speak at the International Federation of Essential Oils and Aroma Trades conference in Dubai on the marketplace dynamics of the area, particularly Dubai.

Ranking fifth in economic versatility, Dubai is a perfect destination for business, leisure and international trade. Considerable changes in socioeconomic structures, including real estate and education, have resulted in the restructuration of the region. Global market share The UAE is an international center of

scent, Gülçiçek explained. According to Euromoniter, the charm and wellness market in the UAE is anticipated to reach $485.5 million by 2018, making up 33 %of the international market compared to $401 million in 2014, comprising 28% of the worldwide market. On a bigger scale, the Middle East and African( MEA )and appeal and wellness market is expected to reach $6.4 billion by 2018, making up 25.9% of the global market; this is in comparison to$ 5 billion in 2014, consisting of 19.6% of the global market. Women’s buying power, keen olfactory sense and patterns Scent is

a progressively increasing product in the UAE due to its everyday use

. Consumers spend more on fragrance products, which include mixed Arabian, asian and" French-style" perfumes. Women normally acquire scent products as a way to take care of the household, explained Gülçiçek. When it concerns picking products, consumers over the age of 50 purchase agarwood and other standard scents such as oud, rose and sandalwood. Consumers who are over 40 lean more towards necessary oils for the body and incense for clothing. Young consumers are affected more by rate than item. Though the UAE consumer displayed no considerable understanding of specific active ingredients, they show an astute olfactory sense of popular active ingredients such as oud, patchouli, increased and sandalwood. It’s speculated that consumers in this region have a better understanding than the rest of the world due to the fact that fragrance is highly incorporated into everyday culture. Strong aromas are popular amongst items. Scents are understood to be consumed throughout the day. Niche fragrances exhibit a strong growth due to their high-end and special image. In reaction to this need, brands have broadened its lines to reach customers using native components, such as oud and mukhallats (a mixture of dahn al oudh, rose, musk, sandalwood, amber, and so on). Challenges and future market potential customers The UAE continues to preserve its position as the hub for fragrance; nevertheless, with this comes a boost in competition in between local and international companies working to develop a fortress in the region. High lease and trade restrictions create obstacles for the market; nevertheless, Premium fragrances are anticipated to expand as the economy continues to evolve as a shopping and travel location.