This goes for on-site SEO and off-site SEO. When linking to other pages from your site use your keyword in the anchor text of the link. This puts your keyword on the page again, and as a link. This may not seem like much but it will help tremendously.
Now, I want you to completely forget about everything I just said. Think about all of these websites: Google, Facebook and Twitter. They all have one thing in common: they all need SEO. They all need someone to research keywords to use in writing website copy and acquiring back links from related websites. And then go back to FarmVille.
Make use of a unique and Pinterest keyword-rich title tag for every page in your site. In addition to that, you can also add the name of your company on the title tag. You should do that ONLY if it is needed. You can get to earn more searches if you do this.
Once it is “Optimized”, then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
Some more SEO tips also include having video on your website. One day written content will not be king. That crown will go to video. As video increases on the web your best SEO training will be to have your website include some type of video just to keep you on the first page. Google will be testing a bunch of universal search variables to tell just how engaging your website is so having both text and video will serve you plenty in the coming years. I know there are a lot of people who don’t use videos on their website and they offer lots of useful information. To me that is more important than a website with flashy videos and useless content. We will see what Google has to say about that in the future.
Don’t forget to update content often. Search engine spiders return to your site whenever you post new content. This improves your visibility. Taking the time to create a content plan for your site will help you keep track of what kind of content you need and when you need it.
I’m not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
Decide whether your website is targeting on a single keyword or a few keywords. In my opinion, each has its own pros and cons. Single keyword or keyword sniping allows you to focus on one keyword which means you may have very little topic to write about. Working on several keywords might lose your focus but each keyword can back one another up in case any of them fails.
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